> Snapshot Series: Transitioning to Value Added Enterprises - Sweet Briar Farms


The Snapshot Series examines how traditionally direct marketing farmers are using value added enterprises to supplement and expand their agri-businesses, reaching new markets and consumers through the development Keith Cooper and Petrene Moreland are co-owners of Sweet Briar Farms, a 40 acre hog farm in western Oregon. Priding themselves on all natural, humanely raised pork, Sweet Briar Farms offers a variety of pork cuts, smoked meats, sausages and bacon, as well as a successful line of rubs, spices and sauces. With a seasonal staff of up to 25, and the help of Keith’s children, Sweet Briar Farms sells at over a dozen farmers markets, online, and on farm, and in the face of increasing demand, is poised to become the biggest provider of naturally raised pork in the Willamette Valley.

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