The goal of the Healthy Foods Project Project, which is a collaboration between King County Public Health Department and the Seattle Office of Economic Development, is to make healthy food available in the county by supporting local businesses and providing resources on healthy foods. Some of the resources on the website include merchandising tips to help retailers sell healthy foods, a produce manual that provides basic care information on over 50 types of produce. Their resource guides for produce store owners are currently available in English, Spanish, Somali and Korean.
This report, from the April 2011 Agricultural and Resource Economics Review and written by Hiroki Uematsu and Ashok Mishra, looks at factors affecting the total number of direct marketing strategies adopted by farmers.
SCORE is a nonprofit association, supported by the Small Business Administration, which mentors small businesses. The program links small business owners with volunteer experts in their local community that provide technical assistance in a variety of areas such as starting a business, management, government contracting, technology and sales. Score has over 13,000 metors in 500 industries across the country.
This website covers issues related to greenhouses such as crops and gardening resources, structures and equipment, pest management, and business planning and marketing. The business and marketing resource page provides examples of a greenhouse enterprise budget and other financial tools.
'Harnessing the Power of Supermarkets to Help Reverse Childhood Obesity,' a report collaboratively written by the Food Trust and the Robert Wood Johnson Foundation, is the result of a conference which included than 60 public health experts, food retailers, food manufacturers and consumer product designers who met in June 2010, to explore grocery store marketing practices to promote lower-calorie foods.
This presentation presents findings from interviews conducted with the help of the Food Hub Tactical Team which is comprised of the Wallace Center, USDA Agriculture Marketing Service, Rural Development, Food and Nutrition Service, the National Institute of Food and Agriculture, Economic Research Service and Agricultural Research Service. The Food Hub Tactical Team looks at how to develop viable local and regional food systems by conducting interviews with food hubs, identifies the core components of a food hub, and offers examples of models from across the country.
USDA Agriculture Marketing Service and the California Institute for Rural Studies present a background on organic marketing, findings on marketing challenges, and provides resources on marketing to wholesale, retail, and institutional buyers and directly to consumers.