The James Beard Foundation is in its second (2012) year of honoring leaders who are “visionaries creating a more healthful, sustainable, and safe food world.” This year's five recipients include Wendell Berry, author; Dr. Jason Clay, senior vice president of Market Transformation for the World Wildlife Fund; Dr. Kathleen Merrigan, Deputy Secretary of Agriculture; Tensie Whelan, President of the Rainforest Alliance and Co-Chair of the Sustainable Food Lab Advisory Board; and Malik Yakini, HUFED grantee and Executive Director of the Detroit Black Community Food Security Network.
Kathleen Merrigan, Deputy Secretary of Agriculture at USDA, and Jim Slama, President of FamilyFarmed.org, unveiled the On-Farm Food Safety Project, a new online tool to help small and mid-scale farmers selling into wholesale markets mitigate farm-based food safety risks. Visit onfarmfoodsafety.org to learn about food safety and start a food safety plan.
Resources on the Local and Regional Food Systems Reference Guide page include Community food security/food systems assessment, food policy councils, food hubs, and foodshed mapping and analysis.
The Leopold Center is interested in research and programs that can make agriculture more profitable and keep small and mid-sized farmers on their land. The Leopold Center's Research and Programs webpage includes resources on current available competitive grants; policy, marketing and food systems, ecology initiatives and other projects that the Center is working on.
The TEFAP Alliance is a coalition of local, state and national organizations involved with The Emergency Assistance Food Program based in Sacramento, California. Their Foodlinks Newsletter covers a wide variety of food policy and food access news, upcoming legislation, and news from the city, state and national hunger community.
The Pew Charitable Trust’s Food and Health initiative covers topics such as food safety, food additives, produce safety, and school food. Their Safe and Healthy Foods Campaign recommends policies to increase nutrition standards in schools, and ways to implement rigorous school food safety policies.
The Farmers Market Coalition resource library is intended for vendors, farmers, market managers, inspectors, and consumers and covers a wide range of topics including funding, promotion and marketing, insurance and liability, management and operations, EBT and evaluation. The coalition’s website offers resources for farmers markets including webinars, and policy and advocacy tools.
This guide on “How to Sell through Wholesale and Direct Marketing Channels” comes from Cornell University’s Tomkins County Cooperative Extension and provides information on successful marketing to small to medium sized fruit and vegetable growers. Topics covered include marketing channel combinations, wholesale buyer expectations, post-harvest handling and tips for building successful relationships with grocery stores and food retailers.
The March 2011 edition of the Journal of Food Distribution Research, published by the Food Distribution Society, includes articles on farm-direct marketing and food sales, consumer perceptions of agriculture products, case studies and risk management training for small farmers.