Vending Machines in Taxis, a New Take on Mobile Marketing

A plan to put vending machines inside New York City taxi cabs won rave reviews at a city-sponsored contest for new business ideas.  If the company, TaxiTreats, receives approval from the city’s Taxi & Limousine Commission, they will select items to be sold based on their popularity at convenience stores.

Pop-Up Restaurants Popping Up: Non-Traditional Marketing Idea Reduces Risk and Start Up Costs

Pop-up Restaurants are temporary eateries that set up in spaces like hotel lobbies, other restaurants that close for the night and places with similar target consumers.  Due to low startup costs, many innovative entrepreneurs such as Wise Sons Jewish Delicatessen are utilizing this temporary approach to test a concept, market a new brand and prove to lenders and investors that they are worth the risk.

Healthy Meals and Healthy Kids

The U.S. Department of Agriculture released a new rule that requires schools that participate in federally funded school lunch programs to increase the availability of fruits, vegetables, whole grains, and fat-free and low-fat fluid milk in school meals, reduce levels of sodium, saturated fat and trans fats in meals, and meet the nutrition needs of school children within their calorie requirements. The updated lunch regulations are challenging food entrepreneurs to prepare healthier, tasty, and affordable school meals.

500 Startups hosts Investor Discussion on Future of Food and Technology

On August 10, 2011 a group of investors and food and technology entrepreneurs came together at “The New Food Chain: Investing in Food Startups” to discuss investment opportunities in the fast-growing food and technology space.  Click on the following link to learn more about interested investors, food technology barriers and opportunities, and current technology sites.