Vending Machines in Taxis, a New Take on Mobile Marketing

A plan to put vending machines inside New York City taxi cabs won rave reviews at a city-sponsored contest for new business ideas.  If the company, TaxiTreats, receives approval from the city’s Taxi & Limousine Commission, they will select items to be sold based on their popularity at convenience stores.

Convenience Stores: Opportunities, Challenges, Ideas for Food Marketing

The first installment of the report “C-Growth: Using Shopper Research to Grow C-Store Sales” was released in February, including qualitative shopper research conducted in fall 2011 that reveals shoppers want more control and rewards out of their convenience store visits.  The report is a tool to guide convenience store operators to create engaging shopping experiences.