Pop-Up Restaurants Popping Up: Non-Traditional Marketing Idea Reduces Risk and Start Up Costs

Pop-up Restaurants are temporary eateries that set up in spaces like hotel lobbies, other restaurants that close for the night and places with similar target consumers.  Due to low startup costs, many innovative entrepreneurs such as Wise Sons Jewish Delicatessen are utilizing this temporary approach to test a concept, market a new brand and prove to lenders and investors that they are worth the risk.