FDA Supports Facts Up Front Food Label Program, Revives Nationwide Debate on Nutrition Labels and Consumer Education

The FDA supports the Facts Up Front program, a front-of-pack nutrition labelling program led by trade groups, Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI). The program was launched just weeks before the Institute of Medicine (IOM)’s own front-of-pack (FOP) nutrition labelling.  Each program highlights different aspects of nutritional content on its labels and the debate around how to simplify labels so they are not confusing, misleading or too complex for the average consumer to decipher in the grocery aisle.