As a fisherman, business as usual means heading out to sea, battling the elements, catching as much as you can, and heading back inland to sell what you caught on auction. You do not know what will sell, and you do not know what price it will fetch.
As an institutional, retail or other mid-scale buyer you are also at the mercy of the auction. Budgeting is difficult, and there is generally no means to assure that the fish you are buying has the attributes you value, such as being sustainable caught, allowable bycatch, etc.
Open Ocean Trading created an innovative online marketplace, called FYSH-X, that allows buyers and sellers to trade commercially harvested and farmed seafood products in forward time. This value chain approach means that fishermen can leave the docks secure in the profitability of their trips by locking into a price and selling all or a portion of a catch in advance. And buyers are empowered by having prices they can budget for, and by being able to negotiate directly with vessels for any attributes that are important for them.
In this webinar hear the history and context of the fish trading business, and how the Open Ocean Trading marketplace works. A seller (a fisherman) and an institutional buyer speak from their perspectives about how FYSH-X has changed their businesses. And as always, we end with questions and answers.