As food hubs strive to reach volumes which enable financial viability, they will often need to innovate - to take chances on new markets, products and approaches.
This webinar presents three "roads not yet taken" that your hub or a hub you work with may encounter. Each road has the possibility of great success, but has potholes to avoid (some big enough to lose the whole business in).
Tera Johnson is successful food entrepreneur and university lecturer who founded the Food Finance Institute at University of Wisconsin. She will take you on a journey through these three archetypal hub business decision points, and advise how to manage for success. Drawing from her own experience, as well as premier industry data, Tera will present a big picture view of: adding a frozen product line, adding a new distribution channel, and taking on a very large customer.