Value Chain Coordination, the "soft infrastructure" that supports the success of Good Food enterprises, often requires building the necessary relationships across the food value chain by engaging key stakeholders, maintaining communication channels, and fostering a trusting environment. Examples include convening stakeholder meetings, forming working groups, and implementing other forms of longer-term engagement.
We call this role "Convening."
Setting conditions right for an effective convening, with measurable impacts, is critical. This webinar will detail considerations for two types of convening: one where seller and buyer are brought together in a celebratory yet business-focused way; the other where many actors within a more complex value chain are encouraged to take risks to build significant inter-business dependencies to bring about a new suite of products, which can lead to great rewards to all parties.