> Snapshot Series: Transitioning to Value Added Enterprises - Tait Farm Foods

 

The Snapshot Series examines how traditionally direct marketing farmers are using value added enterprises to supplement and expand their agri-businesses, reaching new markets and consumers through the development of new products. After a bumper crop of raspberries in 1986, owner and manager Kim Tait and her late husband David Tait experimented with a little known beverage to salvage their crop: shrub. A colonial-era favorite, customers quickly warmed to the product, and its popularity led to a variety of new products using shrub concentrate, including sauces and dressings. From this early innovation, Tait Farm Foods now produces about 50 value added products, including jams, chutneys, vinaigrettes, fruit chocolate sauces, savory sauces, scone and pancake mixes and fl avored oils, in addition to growing 90 varieties of organic fruits and vegetables on 10 acres.

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