> Snapshot Series: Transitioning to Value Added Enterprises - Stella Cadente

 

The Snapshot Series examines how traditionally direct marketing farmers are using value added enterprises to supplement and expand their agri-businesses, reaching new markets and consumers through the development of new products. Sue Ellery and Tom Hunter, the husband and wife team behind Stella Cadente (which means "shooting star" in Italian), produce oil from 6.5 acres of olives in Boonville, California. In addition to their internationally award-winning extra virgin olive oil, they also produce several varieties of flavored oils, as well as lavender soap. Their products are sold online, in independent specialty stores throughout the United States and Canada, and at self-serve "olive oil bars" in cafés, wineries, and other retail locations.

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