> Food Value Chains: Creating Shared Value to Enhance Marketing Success

Food value chains are business arrangements distinguished by their commitment to transparency, collaborative business planning and exchange of market intelligence and business know how among chain partners, and their interest in developing business strategies and solutions that yield tangible benefits to each participant in the system. The Wallace Center, in collaboration with USDA's Agricultural Marketing Service, and American University has released a new resource, Food Value Chains: Creating Shared Value to Enhance Marketing Success. This document is designed to provide guidance on how food value chains are initiated and structured, how they function, and the benefits they provide to participants, with the intent of encouraging their adoption where the opportunities for successful collaboration exist.

Authors: Adam Diamond, Debra Tropp, James Barham, Michelle Frain Muldoon, Stacia Kiraly, and Patty Cantrell

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