2010 Southern Sustainable Agriculture Working Group PreConference

In January 2010, the Wallace Center at Winrock International, in partnership with the Farmers Market Coalition, hosted a preconference track for farmers market managers, prior to the annual SSAWG Conference held in Chattanooga, TN. Below is a selection of presentations and resources from the preconference.

From the Ground Up | Running the Show and Keeping the Peace | Measurement Tools for Markets | Getting Farmers Market Ready | Spreading the Word on a Shoestring | Expanding Fresh Food Access

 From the Ground Up

 A discussion around how to plan and structure new markets.  

Related resources:

PDF: Where Do Vendor Fees Go?
SPREADSHEET: Cash Flow Analysis/Various Vendor Fees
PDF: Webb City Farmers Market 501c3 Application

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Running the Show and Keeping the Peace

A panel session on the use of communication skills to mitigate vendor conflicts and enforce market rules.

Related resources:

PDF: Helpful Hints on Strategic Planning
PDF: Market Development
WORD: Director of Markets Job Description
WORD: Keeping the Peace
WORD: Market Manager Responsibilities

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Measurement Tools for Markets

A two-part crash course on data collection at the market.

Related resources:
PDF: Marketumbrella Google Analytics Sample Report
PDF: NFMA Vendor Survey Results 2008

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Getting farmers market ready

Identifying and recruiting the best assortment of producers for your community’s needs.

Related resources:
PDF: Recruiting Producers
PDF: Farmer Recruitment Fact Sheet

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Spreading the Word on a Shoestring

An overview of the grassroots marketing tools available to farmers markets. 

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Expanding Fresh Food Access

A primer on the use of federal nutrition programs.