Price Is Leading Factor in Deciding Where to Shop

A study completed by the NPD Group in March found that 85% of U.S. consumers say price is the leading factor in deciding where to shop, trumping sales, special deals, customer service, and convenience. Setting the right pricing strategy, therefore, is a competitive advantage for retailers and manufacturers but it is also more difficult today with changes in shopping habits and the soft U.S. economy.

http://www.progressivegrocer.com/top-stories/headlines/consumer-insights/id35255/85-say-price-needs-to-be-right-before-they-shop/