Organic Industry Continues to Grow, Despite Price Premiums

The organic industry experienced 9.5% growth in 2011, showing that consumers perceive organic food as value-added products worth the premium. At the same time, the price gap is narrowing for some organic products, such as lettuce, making it easier for the budget-minded consumer to choose organic over conventional products.

http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Organic-sales-increase-despite-price-premium-marketers-say-149105905.html