Consumers Want to Know Where Their Food Comes From

Consumers are asking more questions about their food and where it comes from. In response, grocery stores are trying to meet consumer demand for more information and have changed the way they present food to their customers. Even McDonald’s is starting a ‘Meet our Suppliers’ campaign. Yet, price still remains a powerful factor in food choice.

http://www.desmoinesregister.com/article/20120409/NEWS/304090031/1116/JUICE05/?odyssey=nav%7Chead