If You Build It Will They Come? There is More to Fixing Food Deserts Than Building Grocery Stores, Including Satisfaction of Shopping Experience

Shoppers not only care about cost and proximity to fresh produce, they also want choice and quality.  A study of nearly 500 residents in six low-income Chicago neighborhoods showed an increase of approximately twofold in the likelihood of consuming three or more fruits and vegetables daily per consumers’ level of satisfaction of the shopping environment.

http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=8495832