Consumer Choice: Local Over Organic

Consumer preference for local produce is increasing according to research completed by Mintel, a leading global supplier of consumer, product and media intelligence.  52% of consumers reported that it was more important to buy local produce over organic options.

http://www.prnewswire.com/news-releases/local-produce-edging-out-organic-in-importance-among-consumers-reports-mintel-143665566.html