Clicks & Cravings: The Impact of Social Technology on Food Culture and Consumer Behavior

A recent study shows that about 50% of consumers learn about food, recipes, meal planning, retailers and how to cook via social networking sites such as Twitter and Facebook.  Digital food selection is a visual and rational process, placing higher emphasis on retailers to develop their brand and online campaign to evoke an emotional connection from consumers. 

http://www.prsa.org/SearchResults/view/9629/105/Clicks_and_cravings_Study_shows_impact_of_social_m