Use of Direct Marketing Strategies by Farmers and their Impact on the Farm

This report, from the April 2011 Agricultural and Resource Economics Review and written by Hiroki Uematsu and Ashok Mishra, looks at factors affecting the total number of direct marketing strategies adopted by farmers.

http://ageconsearch.umn.edu/bitstream/105457/2/mishra%20workshop%20paper%20-%20current.pdf