GET YOUR TOOLS

Consumers are embracing farmers’ markets for their fresh, locally grown products, but for some markets it is getting harder to remain competitive. If you’re a market manager or farmer who is marketing directly, you may be wondering where new customers might come from, how to recruit more diverse vendors or how to expand sales. With this in mind the Wallace Center at Winrock International & the Agriculture & Land-Based Training Association (ALBA), invite you to participate in our FREE Farmers’ Market Conference for Direct Market Farmers & Market Managers.

TO REGISTER

Email your  information to Matt at the Wallace Center

Matt will need to know the following:

1. Your contact information (name, mailing address, phone number, email).
2. What track you would like to attend: (Are you a farmer/vendor or a market manager/host?)
3. Can you attend the full conference (Monday and Tuesday)?
4. If you are attending the farmer track, will you need interpretation from English to Spanish?
5. Will you require transportation from the conference to the Monterey farmers’ market? (It is only a couple of miles away).
6. Do you require vegetarian meals?
7. Anything else you would like to tell us?

MONTEREY, CA  March 17th, 2008: 12:00 pm – 5:30 pm      March 18th: 10:00 am – 5:30 pm

Conference Location & Lodging at : Best Western Beach Resort, 2600 Sand Dunes Dr., Monterey CA 93940, www.montereybeachresort.com

The conference will feature two tracks, one for market managers and one for farmers.  Guest presenters and mentors who are national leaders in farmer training and the farmers’ market movement will be speaking on issues including:
 

Agenda:

For the full agenda: Please Click Here

Farmer Track: Budgeting & Financial Planning

* Marketing Strategies
* Crop Planning         
* Learning who Your Customers Are.
 

Manager Track: Market Operations

* Greening Your Market
* Financial Sustainability        
* EBT & WIC in the Market 
* Recruiting Vendors.

Day 2 will feature an interactive session held at the Oldtown Monterey Farmers’ Market demonstrating how lessons learned can be practically applied.

Interpretation in Spanish will be provided. Interpretación al español será disponible.
 
We expect this event to fill up quickly so please RSVP to ALBA at (831) 758-1469 by March 1st, 2008.  Pónga-se en contacto con ALBA para reservar un siento o si tenga preguntas. (831)758-1469